Triple Crown Syndications and Sydney City Lexus enter exciting new partnership

SYDNEY CITY LEXUS, Australia’s premier Lexus Dealer, and Triple Crown Syndications, Australia’s leading Racehorse Syndication company, have joined forces in a partnership that promises to bring two exciting forms of horsepower to those who “pursue perfection” and like to “live the dream.”

John Roca, Managing Director of Sydney City Lexus, said, “This partnership will bring together passionate individuals that desire and admire the finer things in life, offering clients from both organisations exclusive experiences and benefits beyond ownership of the world’s finest vehicles and thoroughbreds.

“Together with our other racing partner Snowden Racing, we will continue to push the boundaries to pioneer exciting touchpoints and experiences for patrons on and off the course”.

The alignment further builds on the successful 14-year partnership between Lexus Australia (now principal partner of the Melbourne Cup) and the VRC, which has seen the luxury automotive brand create exhilarating entertainment, culinary and design experiences since 2003.

Triple Crown Syndications are Australia’s leading big-race syndicators, with their famous red silks being carried to victory in the inaugural running of The Everest, the world’s richest race on turf, through their star sprinter, Redzel.

Triple Crown director Michael Ward said, “We are delighted to welcome Sydney City Lexus as a new partner, who share the same beliefs when it comes to customer service and life-changing experiences.

“This partnership with Australia’s premier Lexus dealer will provide further opportunity to our loyal group of owners with exclusive benefits, adding to the unrivalled experience of being a racehorse owner with Triple Crown Syndications.”

In an exciting event to kick off this new partnership, there will be the opportunity to see, smell and touch the inaugural LEXUS Melbourne Cup at a venue to be disclosed to customers of these three great organisations in early September.

Newly appointed Sydney City Lexus General Manager, Enzo Alessi said, “The dealership is thrilled to build its association with Australia’s number one racehorse syndicators and bring together customers of mutual interests and sophistication.”